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CampCompass
Marketing toolkit · soft-launch

Your launch pack 🏕️

Pre-launch teasers to build buzz on Facebook and Instagram before launch day (31 May 2026). Goal: page follows + early community sign-ups. The Messenger invite + every post invites people to install + create an account now, so they're ready the second we launch. Tap Copy on any block, paste into Messenger / FB / IG, hit send.

Live data: catalogue is auto-refreshed to 21,999+ campsites · launch date stamped from LAUNCH_DATE.

Module 1 · personal invite

Friends & family · Messenger

Send this in a private message to anyone you'd love to have on board from day one. Warm, no hard sell, no spam.

Personal invite (paste into Messenger / WhatsApp / SMS)

Hey 👋

Got something I've been working on for a while that I'd love your help with.

It's called CampCompass UK 🏕️ — a brand-new home for UK campers, going LIVE on 31 May 2026. The honest campsite directory we've all been waiting for: 21,999+ sites compared side-by-side, real prices, real reviews, no sponsored rankings. And a kind, moderated community where every camper — first-timers, families, retirees, tourers, dog people, festival folk — gets a thoughtful answer to every question.

The app is already on your phone in 3 taps — and you can create your account RIGHT NOW so you're ready the second we launch. I'd be over the moon if you'd:

📲 Install + sign up today (60 seconds): https://camp-compass.uk
🟦 Like our Facebook https://www.facebook.com/profile.php?id=61589192791616
📸 Follow on Instagram https://www.instagram.com/camp.compassuk2026

Every camper who signs up gets a 14-day free trial of Pro — every feature unlocked, cancel anytime. After that, share with one camping mate so they don't miss out either.

Thank you for being part of the start of this 🙏
— Anthony
Module 2 · Facebook page

Public posts for your Facebook page

Three ready-to-post variants: a launch announcement, a community-first hook, and a sneak-peek thread tease. Post one each week to keep momentum.

Pre-launch announcement (post first)

Coming soon · CampCompass UK 🏕️

For 18 months we've been quietly building the campsite directory the UK has been crying out for: 21,999+ sites compared side-by-side. Real prices, real reviews, no sponsored rankings. A kind, moderated camper community where the Campfire Code is what matters — be kind, share knowledge, lift each other up.

We're nearly ready.

→ Tap "Follow" so you don't miss launch day
→ Tag a camping mate in the comments
→ Drop your favourite UK pitch — we'll feature the best ones in our launch carousel

For first-timers, lifelong tourers, families with toddlers, retirees with caravans, solo wild-pitchers, dog people, festival folk. Everyone fits round our campfire.

#CampCompassUK #UKCamping #CamperCommunity #ComingSoon

Sneak-peek thread tease (post mid-week)

Sneak peek of the conversations we're going to start 👇

📍 "First tent trip with a 3-year-old next month — Lake District. Anyone got a recommendation for somewhere quiet, with proper toilets, where I won't lose her in the dark?"

Imagine getting:
→ 3 specific site recommendations from real campers
→ 2 packing-list tips from parents who've been there
→ A retired camper offering to lend you a spare windbreak

No sales pitches. No paid placements. Just neighbours.

THAT'S CampCompass UK 🏕️

We launch soon. Follow this page so you're first in.

#CampCompassUK

Community-first hook (post end of week)

Most camping apps treat you like a wallet.

We're going to treat you like a neighbour 🏕️

CampCompass UK launches soon. Built BY campers FOR campers — every age, every kit, every level. The Campfire Code keeps it warm: be kind, share knowledge, lift each other up.

Whether you're a first-timer working out which tent peg goes where, or you've been touring since the 80s — there'll be a thread waiting for you.

🏷️ Tap follow now → every signup gets a 14-day free trial of Pro when we launch (every feature unlocked, cancel anytime).

Tag a camping pal who'd love this 👇

#CampCompassUK
Module 3 · Instagram

Public posts for your Instagram page

Three Instagram-ready captions. Pair the visual hero post with the orange-tent-sunrise photo (`/brand/poster-hero-v2.jpg`). Post via the Instagram app — paste the caption, attach the photo, hit share.

Pre-launch hero post (use orange-tent-sunrise photo)

Camping is for all of us 🏕️

Coming soon · CampCompass UK ✨

We've been quietly building the UK's honest camper community — for first-timers, families, retirees, tourers, solo wild-pitchers, dog people, festival folk. Everyone fits round our campfire 🔥

✦ 21,999+ UK campsites compared
✦ Real prices · real reviews · zero sponsored rankings
✦ AI Camper free for everyone
✦ A kind, moderated community where every question gets a thoughtful answer

We're not live yet. But the page is open.

Tap follow 👆 so you're first invited in on launch day.

Tag a camping mate · drop your favourite UK pitch in the comments 👇

#CampCompassUK #ComingSoon #UKCamping #CamperCommunity #SlowTravel #OutdoorsUK #TentLife #CaravanLife #FamilyCamping

Community vibe teaser (carousel of mock threads)

A peek at the questions we're going to answer 👇

🏕️ "Lake District in October — sleeping bag rating?"
🐕 "Best dog-friendly site in Pembrokeshire?"
🚐 "First-time campervan tour — what would you skip?"
🌧️ "How do you keep boots dry overnight in a tent?"

Every one will get 5+ thoughtful replies from real campers. No sales pitches. No ads. Just neighbours.

This is what we're building — and we'd love you in it.

🟠 Tap follow · launch day is close.

#CampCompassUK

Quiet visual post (orange-tent-sunrise photo, low-key)

When the sun comes up and the kettle's on. ☀️🫖

That's why we camp.

CampCompass UK · the honest UK camper community · launching soon. Tap follow 👆

#CampCompassUK #SunriseCamping #UKCamping #SlowMornings #CamperCommunity
Module 4 · launch day

"We're live" — post these the morning of launch

The reveal. Now the website link goes public. Post the launch announcement on Facebook at 9am, the Instagram launch carousel at 10am, the founder thank-you at 6pm, and run the Story sequence in parallel.

Launch announcement (post 9am)

🏕️ It's here.

After 18 months of quiet building, CampCompass UK is LIVE.

→ https://camp-compass.uk

We're not another booking engine. We're a kind, moderated camper community for ALL ages and every kit. First-time tent-pitchers, lifelong tourers, families with toddlers, retirees with caravans, solo wild-pitchers, dog people, festival folk — everyone fits round our campfire.

What you get from day one:
✅ 21,999+ UK campsites compared side-by-side
✅ Real prices · real reviews · zero sponsored rankings
✅ AI Camper for free packing/weather advice
✅ A community where every question gets a thoughtful answer
✅ £1.99/month Pro · 14 days free · cancel anytime

To everyone who's followed, shared, and waited — thank you. Today is yours too.

Share this post with one camping mate. Pop a campsite memory in the comments. Let's start the warmest community in UK camping. 🔥

#CampCompassUK #UKCamping #CamperCommunity

Founder thank-you (post 6pm same day)

Today CampCompass UK went live → https://camp-compass.uk

I'm writing this from my kitchen table. The same one I started sketching ideas on a year and a half ago. And I just want to say one thing:

Thank you 🙏

To every person who tapped follow before launch. To every camper who said "this sounds brilliant" and then proved it by sharing the page. To my family, who watched me disappear into a laptop for evenings on end. To every camper trying us out — you're part of the story now.

This isn't done. It's just begun. Tomorrow we keep building it WITH you.

If you've not had a look yet — go gentle, it's a kitchen-table operation, but it's ours: https://camp-compass.uk

— Anthony

#CampCompassUK

Launch carousel (use orange-tent + screenshots — see below)

It's here 🏕️

CampCompass UK is LIVE → link in bio

The honest UK camper community we've all been waiting for:
✦ 21,999+ campsites compared
✦ Real prices · real reviews · NO sponsored rankings
✦ Free AI Camper for packing & weather
✦ A kind, moderated community for ALL ages and every kit
✦ £1.99/month Pro · 14 days free trial · every feature unlocked, cancel anytime

Whether you're a first-timer working out which tent peg goes where, or you've been touring since the 80s — there's a thread waiting for you.

Tag a camping mate · save for your next trip · share to your story 👇

#CampCompassUK #LaunchDay #UKCamping #CamperCommunity #SlowTravel #OutdoorsUK #TentLife #CaravanLife #FamilyCamping

Launch story sequence (3 stories — use as Instagram Stories)

STORY 1 (orange-tent sunrise photo, full-bleed):
"Today's the day 🏕️"
+ link sticker → camp-compass.uk

STORY 2 (screenshot of Browse page with map + cards):
"21,999+ UK sites · all in one place · no sponsored rankings"
+ link sticker → camp-compass.uk

STORY 3 (screenshot of a Community thread):
"Real questions. Real campers. Real answers."
+ link sticker → camp-compass.uk

(Use the in-app screenshots from the Screenshot Kit below.)
Module 5 · week 1 reflections

Keep momentum without hard-selling

Post 5–7 days after launch. Numbers in [brackets] are placeholders — fill them in from your real Admin stats. The 'Best community moment' post is gold for retention; replace the placeholder with a real exchange from your threads.

Week 1 reflection (post Sunday evening)

One week in 🏕️

Some numbers from CampCompass UK's first 7 days:
→ [N] new campers joined
→ [N] questions asked in the community
→ [N] camp memories shared
→ [N] price corrections from real campers

But the number that stuck with me: every single question got an answer. Not from a bot. Not from a sales team. From other campers.

That's the whole game. Be useful. Be kind. Lift each other up.

If you've not joined yet, you're welcome any time → https://camp-compass.uk

If you have, share with one more camping mate this week 🙏

#CampCompassUK

Best community moment of the week (post mid-week 2)

Thread of the week 👇

[Quote a real, kind, useful exchange from your community here. Replace the placeholder below.]

📍 [Camper A]: "First-time campervan tour, kids 6 and 9, two weeks in August. What would you skip?"

[Camper B]: "Skip the obvious motorway-stop sites. Book one or two 'destination' nights at proper sites with playgrounds, then mix in farm sites between. Kids need a 'home base' every 3 days max — they're more tired than you think."

This is what we're building 🏕️

CampCompass UK · https://camp-compass.uk · the honest UK camper community.

#CampCompassUK

Week 1 thank-you (post Sunday)

One week in 🏕️🫶

To every camper who joined, posted, replied, or just liked a post — thank you.

CampCompass UK is becoming exactly what we hoped: a kind, useful, honest place to plan trips and meet other campers.

If you've not had a look yet → link in bio.
If you have → tag one camping mate this week who'd love it.

#CampCompassUK #WeekOne #UKCamping #CamperCommunity

Mid-week recap (carousel of best community moments)

Some quiet wins from this week 👇

→ A first-time tenter pitched her own tent for the first time in the Lake District. The community helped her pack 🏕️
→ A retired couple booked their first campervan tour using 6 site recs from the Wales thread.
→ A solo wild-pitcher in Scotland got 3 hidden-gem suggestions for the Cairngorms.

This is what neighbours look like.

CampCompass UK · link in bio.

#CampCompassUK #UKCamping #SlowTravel #CamperCommunity
Module 6 · screenshot kit

Six in-app shots to capture (with paired captions)

Take these on a real device — they're far more authentic than designed mockups. Each row tells you exactly what to capture and gives you the caption to pair it with. Post one per day for a week and you've got a fortnight of feed content.

1
Screenshot 1

/ (Landing page hero)

Phone screenshot · top of page · capture from notch to just below 'support each other'
"This is how we welcome every camper 🏕️"

— First-time tent-pitchers, families, retirees, tourers, dog people, festival folk. Everyone fits round our campfire.

CampCompass UK · link in bio. #CampCompassUK
2
Screenshot 2

/browse (campsite grid + map)

Desktop screenshot at 1366×768 · show the map at top + at least 4 campsite cards beneath
21,999+ UK campsites. Compared side-by-side. No sponsored rankings.

This is the directory we've been waiting for.

CampCompass UK · link in bio. #CampCompassUK #UKCamping
3
Screenshot 3

/community/threads (a real conversation)

Desktop screenshot · pick a thread with at least 3 thoughtful replies · capture the question + first 2 replies
Real questions. Real campers. Real answers.

No bots. No sales pitches. Just neighbours.

CampCompass UK · link in bio. #CampCompassUK
4
Screenshot 4

Any campsite detail page (e.g. /campsites/cs_xxx)

Phone screenshot · capture from the photo down to the price + 'Verified by N campers' pill
Crowdsourced prices. Verified by real campers, not scrapers.

When prices change, our campers tell us. That's how the directory stays honest.

CampCompass UK · link in bio. #CampCompassUK
5
Screenshot 5

/wall (Trip Wall photos)

Desktop screenshot · capture 4-6 trip story cards in a tile
The wall is where memories live 🏕️

Pitch up · share your trip · we re-feature the warmest stories every Friday.

CampCompass UK · link in bio. #CampCompassUK
6
Screenshot 6

Chatbot (open the AI Camper widget bottom-right)

Phone screenshot · show the chat panel with a kind, useful answer
Ask anything 🏕️ AI Camper is free for everyone.

"Lake District in October — sleeping bag rating?" → got a thoughtful answer in 2 seconds.

CampCompass UK · link in bio. #CampCompassUK
One-tap marketing

Reels library — open, copy caption, share

Every 9:16 share-able reel routed from the app. Tap a card to open the reel page, copy its pre-written caption, screen-record / screenshot-stitch into an MP4, and post to Instagram / TikTok / Facebook in under a minute.

Partner shops · gear hubNew
Real affiliates (Trek Expert, FINDRA, Absolute Snow…) · 3 scenes
Vote on the weekly pollNew
One-tap Facebook vote + free signup · 3 scenes
Share a trip or photoNew
Two-tap community wall onboarding · 3 scenes
How it works · 15-sec walkthroughNew
Simplified 4-step + signup push · 3 scenes
Simplified search & compareNew
Hook the struggling-to-find crowd · 4 scenes
Share your trip
Funnels into the Campfire community · 4 scenes
Free vs Pro
Conversion-driver · 6 scenes
Try Pro free · 14 days
Trial nudge · 4 scenes
Join the Campfire chat
Community pitch · 4 scenes
Launch day
Day-of-launch hype · 5 scenes
Final call
Last-minute push · 3 scenes
Mountain Rescue charity
Donation drive · 4 scenes
Autumn camping
Sign-up push · dry-stretch angle · 4 scenes
August warm weather
Facebook push · bright + vibrant · 4 scenes
Festival relief
Festival-goer rescue · 4 scenes
Frowen Fields partner
Partner spotlight · 5 scenes
Generic campsite promo
Reusable template · 4 scenes
Fishing × camping
Niche segment · 4 scenes
Bonus · screenshot bait

Mock community threads (use as image posts)

Take a screenshot of any of these mock threads, drop into an Instagram story / FB post with caption: 'A peek at the conversations we're starting on CampCompass UK 👇'. Shows the vibe better than any pitch.

Lake District

First tent trip with a toddler — recs?

Hannah · joined this week
3 replies
Margaret · 12 years touring

Park Coppice on Coniston is brilliant for littles — flat pitches, proper toilets, lakeside walks. Avoid bank holidays.

Dan · campervan dad

+1 for Park Coppice. Also Castlerigg Hall has a pub down the road and the night sky is unreal. Take a windbreak.

Kit · retired ranger

If she's nervous in the dark, head-torches with red light setting are a winner. I've got a spare you can borrow.

Wales

Pembrokeshire dog-friendly?

Tom · weekend tourer
3 replies
Sara · spaniel mum

Caerfai Bay above the cliffs — dogs free, beach access, owners chat at dusk. Magic.

Pete · year-round wild

Newgale Camping Site if you want surf-walking distance. Bring waterproofs whatever the forecast 😅

Lou · CC mod

Both pinned in the Wales thread — see /community/threads. Welcome aboard 🏕️